Beyond Likes and Followers: Finding True Connection
Tell me something, boy—are you tired of living in this digital world? Do you crave something more? Imagine waking up one morning to find that social media—Instagram, Facebook, TikTok—is gone. What would happen to your business, your friendships, and your daily connections?
Yesterday, the brief TikTok ban showed us how fragile our dependence on social media can be. These platforms are powerful tools for business and connection, but they are also unpredictable. How would you adapt if tomorrow they vanished? How would you stay connected with your friends, followers, or customers?
It’s time to think beyond the digital space. The digital age is here to stay, but we need to reflect on our reliance on these platforms. While they offer global connections, they also leave us vulnerable to the whims of algorithms and platform shutdowns. From a business perspective, can you function without social media? Do you have systems in place to stay connected and operate offline?
Building meaningful communities doesn’t have to be confined to a screen. It begins with intentionality—organising in-person events, retreats, or gatherings that foster real connections with each other and with the land we walk on. In this evolving world, we need to diversify how we connect, from face-to-face interactions to finding alternative online spaces that prioritise depth over likes and followers.
Our ancestors built tribes based on real, tangible connections. While we have digital tribes now, the challenge is bringing that same sense of belonging into the physical world. Start small: wave at your neighbours, engage with people in your local community, and slow down to form deeper relationships.
But here's the thing—completely rejecting digital media isn't the answer either. In today's world, we need to embrace the benefits that technology offers while also remembering that it’s only one tool in our toolkit for connection. Social media allows us to share ideas, reach people beyond our immediate circle, and stay in touch with loved ones across the globe. The key is to not let it dominate our lives or replace real, meaningful connections.
Instead of mindlessly scrolling, we can be more intentional with our use of social media—using it to build bridges and connections, not just consume content. When we do engage online, let’s focus on authenticity and depth rather than chasing likes. And when we step away from the screen, let’s commit to being fully present in our real-world connections.
The future is about balance—between the digital and the physical, between connection and community. We can still embrace the digital world, but we need to be conscious about cultivating a life outside of it as well. Are you ready to step into that balance?
